For us at MUSTARD PR we’re interested in outcomes, the best outcomes. For each client we profile the media and influencer communities to understand where our communications should be focused. From there it’s about understanding what content is appropriate for each audience and how it should be delivered. No one campaign is the same, no target list is identical. As well as the more obvious channels of communications we are adept at positioning our clients within vertical media and communities of interest. We often work closely with the sales function of our clients to align our activity for a specific action.